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Toplam kayıt 8, listelenen: 1-8
Progress in tourism marketing
(Elsevier, 2006)
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ...
Introduction -1
(Elsevier, 2006)
[No abstract available]
Introduction -2
(Elsevier, 2006)
[No abstract available]
Preface [3]
(Elsevier, 2006)
[No abstract available]
Introduction -3
(Elsevier, 2006)
[No abstract available]
Introduction
(Elsevier, 2006)
[No abstract available]
Destination brands vs destination images: Do we know what we mean?
(SAGE Publications Ltd, 2006)
A review of the literature on branding in general, and on destination branding more specifically, raises several questions about the branding of tourist destinations. What is clear is that confusion exists in the concept ...
A historical development of "IT" in tourism marketing
(Elsevier, 2006)
[No abstract available]