Ara
Toplam kayıt 3, listelenen: 1-3
Information sources available to visitors: a segmentation analysis
(Emerald Group Publishing Ltd, 2008)
Purpose - The purpose of this study is to investigate the information search behavior of visitors according to various socio-demographic and travel-related variables regarded as a criterion for market segmentation. ...
Advances in tourism marketing research: introduction to a special issue on consumer behavior in tourism destinations
(Emerald Group Publishing Ltd, 2009)
Purpose - The purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations. Design/methodology/approach - The paper introduces the papers in this special issue. ...
Measuring comparative performance of vacation destinations: Using tourists' self-reported judgements as an alternative approach
(Cabi Publishing-C A B Int, 2004)
This study was designed to test, the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca); and (ii) to investigate their competitive ...