Ara
Toplam kayıt 2, listelenen: 1-2
Limitations of cross-cultural customer satisfaction research and recommending alternative methods
(2004)
Cross-cultural research in tourism is receiving increasing attention from academics. Little, however, has been done with regard to the assessment of cultural differences in tourist satisfaction. Research in tourism marketing ...
Cross-cultural behaviour research in tourism: A case study on destination image
(Cabi Publishing-C A B Int, 2004)
Focused on cross-cultural research in tourism, this study aims to emphasize the significance of exploring cross-cultural differences in consumer behaviour and, in particular, destination image. In order to achieve this ...