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Measuring tourist satisfaction with multiple destination attributes [2]
(Cognizant Communication Corporation, 2003)
This study is an assessment of the findings of a single instrument distributed among four different groups of tourists visiting Mallorca (Spain) and Mugla (Turkey) in the summer of 1998. Its objective was to investigate ...
Market segmentation by motivations to travel: British tourists visiting Turkey
(2005)
Knowledge about tourist motivations would enable tourism destination planners to better satisfy consumer needs. Recent studies evidence the heterogeneous nature of tourist motivations, and highlight the importance of ...
