Yazar "Ucma, T." için Araştırma Çıktıları | TR-Dizin | WoS | Scopus | PubMed listeleme
-
Understanding consumer behavior through mental accounting: Evidence from Turkish Consumers
Ucma, T.; Karabulut, A.N.; Uzun, A.C. (IGI Global, 2013)By setting out from similar studies, this study falls within international literature. The intention is to measure, in connection with Turkey's consumer market, in order to understand the behaviors of the Turkish consumers ...