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Destination brands vs destination images: Do we know what we mean?
(SAGE Publications Ltd, 2006)
A review of the literature on branding in general, and on destination branding more specifically, raises several questions about the branding of tourist destinations. What is clear is that confusion exists in the concept ...
Destination image and its functional relationships
(SAGE Publications Ltd, 2007)
Destination image is commonly accepted as an important aspect in successful tourism development and destination marketing due to its impact on both supply- and demand-side aspects of marketing. Despite the ample amount of ...