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Progress in tourism marketing
(Elsevier, 2006)
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ...
Advances in tourism destination marketing: Managing networks
(Routledge Taylor & Francis Group, 2009)
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, ...