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Toplam kayıt 4, listelenen: 1-4
Progress in tourism marketing
(Elsevier, 2006)
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ...
Handbook of tourist behavior: Theory & practice
(Taylor and Francis, 2009)
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming ...
Managing and marketing tourist destinations: Strategies to gain a competitive edge
(Taylor and Francis, 2011)
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management ...
Advances in tourism destination marketing: Managing networks
(Routledge Taylor & Francis Group, 2009)
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, ...