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Progress in tourism marketing
(Elsevier, 2006)
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ...
Handbook of tourist behavior: Theory & practice
(Taylor and Francis, 2009)
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming ...
Managing and marketing tourist destinations: Strategies to gain a competitive edge
(Taylor and Francis, 2011)
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management ...
Fundamentals of magnesium alloy metallurgy
(Elsevier Inc., 2013)
Magnesium and magnesium alloys offer a wealth of valuable properties, making them of great interest for use across a wide range of fields. This has led to extensive research focused on understanding the properties of ...
Visualizing secularism and religion : Egypt, Lebanon, Turkey, India
(University of Michigan Press, 2012)
Over the past two decades secular polities across the globe have witnessed an increasing turn to religion-based political movements, such as the rise of political Islam and Hindu nationalism, which have been fueling new ...
Advances in tourism destination marketing: Managing networks
(Routledge Taylor & Francis Group, 2009)
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, ...
EFL classroom code-switching
(Palgrave Macmillan, 2016)
With emphasis on teacher and learner code-switching patterns, this book is one of the first studies to comprehensively address these issues in English as a Foreign Language (EFL) classrooms. The author examines teacher and ...
Fundamentals of magnesium alloy metallurgy: A volume in Woodhead Publishing Series in Metals and Surface Engineering
(Elsevier Inc., 2013)
Magnesium and magnesium alloys offer a wealth of valuable properties, making them of great interest for use across a wide range of fields. This has led to extensive research focused on understanding the properties of ...
Housing in Turkey: Policy, Planning, Practice
(Taylor and Francis, 2022)
This book presents the major features of the path that the Turkish housing system has followed since 2000. Its primary focus is to build an understanding of housing in Turkey from the policy, planning, and implementation ...