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FESTIVALS' ROLE IN BRANDING A DESTINATION A case study of the Barbaros Strawman Festival in Izmir, Turkey
(Routledge, 2019)
Tourists' changing expectations and behaviours push destination managers to launch new and different products in the tourism market. This chapter investigates the value and applicability for a specific festival organisation ...
ENTERTAINING VISITING FRIENDS AND RELATIVES (VFR) IN DESTINATION SETTINGS: A CROSS-CULTURAL HOST COMPARISON
(Cognizant Communication Corp, 2019)
This study aims to examine whether there is a difference between two different host groups in terms of hosting styles in visiting friends and relatives (VFR) tourism. The study provides some insights into this issue by ...