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FESTIVALS' ROLE IN BRANDING A DESTINATION A case study of the Barbaros Strawman Festival in Izmir, Turkey
(Routledge, 2019)
Tourists' changing expectations and behaviours push destination managers to launch new and different products in the tourism market. This chapter investigates the value and applicability for a specific festival organisation ...
Turkish Host Gaze at Russian Tourists: a Cultural Perspective
(Cabi Publishing-C A B Int, 2013)
This chapter examines Turkish hoteliers' gaze at Russian tourists visiting the south coast of Turkey. The gaze of the owners, managers and employees of all-inclusive resorts and hotels in the holiday districts of Antalya ...