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A Practical Framework for Destination Branding
(Emerald Group Publishing Ltd, 2009)
Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide ...
DESTINATION CHOICE BEHAVIOUR AND TOURISTS' TRAVEL BEHAVIOUR AND PATTERNS
(EMERALD GROUP PUBLISHING LTD, 2022)
Introduction: Just as the tourism event begins with the human element, it again ends with the human element. Therefore, the existence, behaviours and attitudes of the human factor is an issue that should be prioritised ...