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A unidimensional instrument for measuring internal marketing concept in the higher education sector IM-11 scale
(Emerald Group Publishing Ltd, 2017)
Purpose - Although the existing internal marketing (IM) scales include various scale items to measure employee motivation, they fall short of incorporating the needs and expectations of service sector employees. Hence, the ...
The Effect of Internal Marketing on Work Engagement of Academic Staff in Higher Educational Institutions
(Kamla-Raj Enterprises, 2016)
Due to their important roles in organizational success, internal marketing and work engagement have become more interesting subjects among researchers. However, empirical research is limited in the literature, and the ...