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Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust-loyalty perspective
(Wiley, 2018)
As electronic word-of-mouth (eWOM) has become an influential information resource for digital consumers who purchase products, understanding how the 2 ways of eWOM influence consumers' online repurchase intention (ORPI) ...
TOURISTIC DESTINATIONS' PERCEIVED RISK AND PERCEIVED VALUE AS INDICATORS OF E-WOM AND REVISIT INTENTIONS
(Int Journal Contemporary Economics & Administrative Sciences, 2018)
In the process of destination selection, it is known that tourists perceive many different risks and use eWOM behavior as a risk reduction tool. Also the risks that consumers perceive are influential on the values they ...