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Toplam kayıt 15, listelenen: 1-10
FESTIVALS' ROLE IN BRANDING A DESTINATION A case study of the Barbaros Strawman Festival in Izmir, Turkey
(Routledge, 2019)
Tourists' changing expectations and behaviours push destination managers to launch new and different products in the tourism market. This chapter investigates the value and applicability for a specific festival organisation ...
ENTERTAINING VISITING FRIENDS AND RELATIVES (VFR) IN DESTINATION SETTINGS: A CROSS-CULTURAL HOST COMPARISON
(Cognizant Communication Corp, 2019)
This study aims to examine whether there is a difference between two different host groups in terms of hosting styles in visiting friends and relatives (VFR) tourism. The study provides some insights into this issue by ...
A Practical Framework for Destination Branding
(Emerald Group Publishing Ltd, 2009)
Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide ...
Measuring comparative performance of vacation destinations: Using tourists' self-reported judgements as an alternative approach
(Cabi Publishing-C A B Int, 2004)
This study was designed to test, the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca); and (ii) to investigate their competitive ...
Handbook of Tourist Behavior Theory & Practice Preface
(Routledge, 2009)
Entry modes: marketing consortium
(Routledge, 2016)
This chapter provides an open-hearted analysis of how Falcon International Hotels (FIH) over previous years has been considering and developing its brand. The notion that changes are triggered by senior management demonstrates ...
Turkish Host Gaze at Russian Tourists: a Cultural Perspective
(Cabi Publishing-C A B Int, 2013)
This chapter examines Turkish hoteliers' gaze at Russian tourists visiting the south coast of Turkey. The gaze of the owners, managers and employees of all-inclusive resorts and hotels in the holiday districts of Antalya ...
Intangible heritage
(Routledge Journals, Taylor & Francis Ltd, 2011)
4th Advances in Tourism Marketing Conference (ATMC 2011)
(Univ Rijeka, Faculty Tourism & Hospitality Management, Opatija, 2012)
Valuation of the Works of Turkish art in the Context of Cultural Tourism.
(Milli Folklor Dergisi, 2010)