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Toplam kayıt 8, listelenen: 1-8
FESTIVALS' ROLE IN BRANDING A DESTINATION A case study of the Barbaros Strawman Festival in Izmir, Turkey
(Routledge, 2019)
Tourists' changing expectations and behaviours push destination managers to launch new and different products in the tourism market. This chapter investigates the value and applicability for a specific festival organisation ...
A Practical Framework for Destination Branding
(Emerald Group Publishing Ltd, 2009)
Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide ...
Entry modes: marketing consortium
(Routledge, 2016)
This chapter provides an open-hearted analysis of how Falcon International Hotels (FIH) over previous years has been considering and developing its brand. The notion that changes are triggered by senior management demonstrates ...
Turkish Host Gaze at Russian Tourists: a Cultural Perspective
(Cabi Publishing-C A B Int, 2013)
This chapter examines Turkish hoteliers' gaze at Russian tourists visiting the south coast of Turkey. The gaze of the owners, managers and employees of all-inclusive resorts and hotels in the holiday districts of Antalya ...
SOCIAL-PSYCHOLOGICAL BACKGROUND OF DISCRIMINATION AND ITS REFLECTIONS ON TOURISM
(Taylor and Francis, 2022)
Discrimination can arise from various factors such as age, gender, race, ethnic origin, sexual orientation, physical appearance, and social class. As in other parts of society, discrimination is common in modern workplaces ...
ATTITUDES IN TOURISM AND TRAVELING AS A TOOL/INSTRUMENT FOR ATTITUDE CHANGE
(Taylor and Francis, 2022)
Attitudes can be defined as general evaluations of the objects, ideas, and people that an individual encounters in his or her life or, a cognitive process involving positive or negative evaluations of an individual towards ...
DESTINATION CHOICE BEHAVIOUR AND TOURISTS' TRAVEL BEHAVIOUR AND PATTERNS
(EMERALD GROUP PUBLISHING LTD, 2022)
Introduction: Just as the tourism event begins with the human element, it again ends with the human element. Therefore, the existence, behaviours and attitudes of the human factor is an issue that should be prioritised ...
Tourism activities' role on destination choice and post-visiting behavior: Evidence from Istanbul as a cultural destination
(Apple Academic Press, 2023)
This study aims to (1) validate a list of tourism activities in Istanbul, (2) evaluate the importance of tourism activities on a cultural destination choice, and (3) explain the impact of tourism activities on post-visiting ...