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A Practical Framework for Destination Branding
(Emerald Group Publishing Ltd, 2009)
Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide ...
Measurement of destination brand bias using a quasi-experimental design
(Elsevier Sci Ltd, 2007)
Image of a country as tourism destination brand can involve a biased or distorted view that is different from its objective reality. Although several destination image studies make references to negative destination images ...