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Toplam kayıt 3, listelenen: 1-3
Measuring comparative performance of vacation destinations: Using tourists' self-reported judgements as an alternative approach
(Cabi Publishing-C A B Int, 2004)
This study was designed to test, the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca); and (ii) to investigate their competitive ...
Implementation of yield management practices in service organisations: Empirical findings from a major hotel group
(Routledge Journals, Taylor & Francis Ltd, 2004)
This article presents findings on the development and implementation of a centralised yield management project by an international hotel group in its over 160 hotel units. Data were collected over two years from the ...
Cross-cultural behaviour research in tourism: A case study on destination image
(Cabi Publishing-C A B Int, 2004)
Focused on cross-cultural research in tourism, this study aims to emphasize the significance of exploring cross-cultural differences in consumer behaviour and, in particular, destination image. In order to achieve this ...