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Entry modes: marketing consortium
(Routledge, 2016)
This chapter provides an open-hearted analysis of how Falcon International Hotels (FIH) over previous years has been considering and developing its brand. The notion that changes are triggered by senior management demonstrates ...
A Cross-cultural Investigation of Tourists' Memorable Experiences Between Two Nationalities
(Univ Studi Bologna Polo Scientifico-Didattico Rimini, 2017)
This study aims to make a cross-cultural investigation into tourists' memorable experiences. A self-administrated survey was carried out between Turkish and British tourists visiting Didim, Turkey, in the summer of 2016. ...