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FESTIVALS' ROLE IN BRANDING A DESTINATION A case study of the Barbaros Strawman Festival in Izmir, Turkey
(Routledge, 2019)
Tourists' changing expectations and behaviours push destination managers to launch new and different products in the tourism market. This chapter investigates the value and applicability for a specific festival organisation ...
Entry modes: marketing consortium
(Routledge, 2016)
This chapter provides an open-hearted analysis of how Falcon International Hotels (FIH) over previous years has been considering and developing its brand. The notion that changes are triggered by senior management demonstrates ...
Turkish Host Gaze at Russian Tourists: a Cultural Perspective
(Cabi Publishing-C A B Int, 2013)
This chapter examines Turkish hoteliers' gaze at Russian tourists visiting the south coast of Turkey. The gaze of the owners, managers and employees of all-inclusive resorts and hotels in the holiday districts of Antalya ...