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Toplam kayıt 3, listelenen: 1-3
A Practical Framework for Destination Branding
(Emerald Group Publishing Ltd, 2009)
Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide ...
Measuring comparative performance of vacation destinations: Using tourists' self-reported judgements as an alternative approach
(Cabi Publishing-C A B Int, 2004)
This study was designed to test, the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca); and (ii) to investigate their competitive ...
Handbook of Tourist Behavior Theory & Practice Preface
(Routledge, 2009)