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A unidimensional instrument for measuring internal marketing concept in the higher education sector IM-11 scale
(Emerald Group Publishing Ltd, 2017)
Purpose - Although the existing internal marketing (IM) scales include various scale items to measure employee motivation, they fall short of incorporating the needs and expectations of service sector employees. Hence, the ...
RELATIONSHIP BETWEEN INTERNAL MARKETING AND MOBBING (MORAL HARASSMENT) IN THE WORKPLACE: EMPIRICAL RESULTS OF SPORTS ORGANIZATION
(UNIV FEDERAL FLUMINENSE, 2021)
Internal marketing and workplace mobbing are among the important facts that affect the efficiency and performance of organizations. This study was carried out to investigate the relationship between internal marketing and ...
RELATIONSHIPS BETWEEN WORKPLACE MOBBING BEHAVIORS AND REVENGE THOUGHTS: EMPIRICAL RESULTS FROM HIGHER EDUCATION INSTITUTIONS
(UNIV FEDERAL FLUMINENSE, 2022)
Research on the relationship between mobbing in the workplace and thoughts of revenge in the literature is very limited. Therefore, this study aims to examine and better understand the relationships between these two ...
Relationships Between Internal Marketing and Job Performance Mediated by Psychological Ownership Among Fitness Centers' Employees: An Empirical Analysis Using PLS-SEM Techniques
(UNIV FEDERAL FLUMINENSE, ESCOLA ENGENHARIA, DEPT ENGENHARIA PRODUCAO, 2023)
This study examined the relationship between internal marketing and job performance as the mediating variable of psychological ownership by focusing on fitness center trainers. The convenience sampling technique was used ...