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Modeling the Commonly-Assumed Relationship Between Human Capital and Brand Equity in Tourism
Denizci, Basak; Tasci, Asli D. A. (Routledge Journals, Taylor & Francis Ltd, 2010)Since most of the product quality in tourism is determined by intangible factors of service, the quality, skills, experience, and capabilities of service personnel become utmost important in the success of tourism business. ...