A STUDY ON THE PRODUCTION AND MARKETING OF BEE PRODUCTS PROVIDING BIODIVERSITY: CASE STUDY FROM TURKEY

Abstract

This research aims to find out the marketing problems of the beekeepers in Mugla province, Milas district of Turkey and offer potential solutions. The main material of the research is the data gained via surveys, performed as face-to-face interviews with beekeeping farmers in Milas district. According to the data of Milas District Agriculture and Forestry Directorate, 721 beekeepers constitute the main part of the research. The proportional sample size has been determined as 62 people. The most significant problems that farmers face during the production are diseases and pests by 53.2%, while the most significant problem during marketing is the low selling price of honey by 80.6%.