Basit öğe kaydını göster

dc.contributor.authorTan, Enis Timucin
dc.date.accessioned2020-11-20T15:02:00Z
dc.date.available2020-11-20T15:02:00Z
dc.date.issued2016
dc.identifier.issn2146-5193
dc.identifier.urihttps://doi.org/10.7456/10604100/003
dc.identifier.urihttps://hdl.handle.net/20.500.12809/2334
dc.descriptionTan, Enis Timucin/0000-0002-8726-6615en_US
dc.descriptionWOS: 000390327800003en_US
dc.description.abstractIdentity concept constitutes the most essential and significant root of social structure of the community. Identity has a scope that symbolizes multi-dimensional faith, attitude, value judgments that correspond to cultural, social states of individuals as well as of institutions. Development of corporate identity is obligatory for positive image and corporate prestige in today's circumstances. Development of corporate identity has become mandatory for a positive image and corporate prestige in today's circumstances. Development of corporate identity calls primarily for abandoning hierarchical bulky bureaucratic methods, re-structuring communication means and for substantiating through eligible visual identity (corporate image). These are the most important factors in forming corporate prestige. Logo, having signature as one of the (leading) factors making up Corporate Image, is a whole of symbols. Logo must be so designed plain and right to remind the institute it directly represents, in a fashion that can be applied in every circumstance and size. In today's world where time is the most precious meta, the quicker the audience perceives the logo, the quicker the brand will be recognized and it will strike. Correct logo design in this sense is vital for Corporate Identity in terms of institutional understandability. Corporate understandability is only possible with correct logo design that matches corporate culture and appropriate colour/form of core-values. In this regard, lack of corporate identity throughout Turkish state universities and relatedly turbulent visual identity samples shall be studied.en_US
dc.item-language.isoturen_US
dc.publisherIstanbul Kultur Univen_US
dc.item-rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCoorporate Identityen_US
dc.subjectVisual Identityen_US
dc.subjectLogo Emblem Designen_US
dc.titleCORPORATE IDENTITY CHALLENGE IN INSTITUTIONALISING OF UNIVERSITIES AND SIGNATURE OF CORPORATE IDENTITY; UNIVERSITY LOGOSen_US
dc.item-typearticleen_US
dc.contributor.departmenten_US
dc.contributor.departmentTemp[Tan, Enis Timucin] Mugla Sitki Kocman Univ, Mugla, Turkeyen_US
dc.identifier.doi10.7456/10604100/003
dc.identifier.volume6en_US
dc.identifier.issue4en_US
dc.identifier.startpage387en_US
dc.identifier.endpage399en_US
dc.relation.journalTurkish Online Journal of Design Art and Communicationen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


Bu öğenin dosyaları:

DosyalarBoyutBiçimGöster

Bu öğe ile ilişkili dosya yok.

Bu öğe aşağıdaki koleksiyon(lar)da görünmektedir.

Basit öğe kaydını göster