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dc.contributor.authorTasci, Ashi D. A.
dc.contributor.authorDenizci, Basal
dc.date.accessioned2020-11-20T16:33:56Z
dc.date.available2020-11-20T16:33:56Z
dc.date.issued2010
dc.identifier.issn0278-4319
dc.identifier.issn1873-4693
dc.identifier.urihttps://doi.org/10.1016/j.ijhm.2009.08.006
dc.identifier.urihttps://hdl.handle.net/20.500.12809/4527
dc.descriptionDenizci Guillet, Basak/0000-0001-5883-1729en_US
dc.descriptionWOS: 000278694700018en_US
dc.description.abstractDespite the well-accepted synergy between shopping and tourism, co-branding between hotels and retail brands has not been leaked by cutlet academia cm practitioners Considering the international recognition of retail brands, hotel and retail co-branding may be a sustainable competitive advantage, especially in shopping destinations such as Hong Kong Using a one-shot cross-sectional design, this study investigated potential consumer reactions and preferences about likely hotel and retail co-branding in Hong Kong and mainland China Findings indicated several opportunities as well as threats for hotels and retail brands as well as the need to understand specific markets, especially mainland Chinese heroic venturing into hotel and retail co-branding Practical implications and future research suggestions ale provided (C) 2009 Elsevier Ltd All rights reserveden_US
dc.item-language.isoengen_US
dc.publisherElsevier Sci Ltden_US
dc.item-rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCo-Brandingen_US
dc.subjectShopping Tourismen_US
dc.subjectBrand Consumptionen_US
dc.subjectHong Kongen_US
dc.subjectChinaen_US
dc.titleFashionable hospitality: A natural symbiosis for Hong Kong's tourism industry?en_US
dc.item-typearticleen_US
dc.contributor.departmenten_US
dc.contributor.departmentTemp[Tasci, Ashi D. A.] Mugla Univ, Sch Hospitality & Tourism Management, Mugla, Turkey -- [Denizci, Basal] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, Hong Kong, Peoples R Chinaen_US
dc.identifier.doi10.1016/j.ijhm.2009.08.006
dc.identifier.volume29en_US
dc.identifier.issue3en_US
dc.identifier.startpage488en_US
dc.identifier.endpage499en_US
dc.relation.journalInternational Journal of Hospitality Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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