dc.contributor.author | Denizci, Basak | |
dc.contributor.author | Tasci, Asli D. A. | |
dc.date.accessioned | 2020-11-20T16:34:29Z | |
dc.date.available | 2020-11-20T16:34:29Z | |
dc.date.issued | 2010 | |
dc.identifier.issn | 1936-8623 | |
dc.identifier.issn | 1936-8631 | |
dc.identifier.uri | https://doi.org/10.1080/19368623.2010.493073 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12809/4657 | |
dc.description | Denizci Guillet, Basak/0000-0001-5883-1729 | en_US |
dc.description | WOS: 000213049600004 | en_US |
dc.description.abstract | Since most of the product quality in tourism is determined by intangible factors of service, the quality, skills, experience, and capabilities of service personnel become utmost important in the success of tourism business. The purpose of this article is twofold: (a) to provide an argument on the significance of the relationship between human capital and brand equity of a tourism product; and (b) to develop a conceptual model to guide empirical investigation of the relative magnitude of the causal relationships between the involved constructs. A model is developed along with appropriate operationalization suggestions for pertinent constructs. | en_US |
dc.item-language.iso | eng | en_US |
dc.publisher | Routledge Journals, Taylor & Francis Ltd | en_US |
dc.item-rights | info:eu-repo/semantics/closedAccess | en_US |
dc.subject | Tourism Product | en_US |
dc.subject | Human Capital | en_US |
dc.subject | Tourism Education | en_US |
dc.subject | Customer Loyalty | en_US |
dc.subject | Service Quality | en_US |
dc.subject | Brand Equity | en_US |
dc.title | Modeling the Commonly-Assumed Relationship Between Human Capital and Brand Equity in Tourism | en_US |
dc.item-type | article | en_US |
dc.contributor.department | MÜ | en_US |
dc.contributor.departmentTemp | [Denizci, Basak] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, G-H,8th Floor, Kowloon, Hong Kong, Peoples R China -- [Tasci, Asli D. A.] Mugla Univ, Sch Hospitality & Tourism Management, Mugla, Turkey | en_US |
dc.identifier.doi | 10.1080/19368623.2010.493073 | |
dc.identifier.volume | 19 | en_US |
dc.identifier.issue | 6 | en_US |
dc.identifier.startpage | 610 | en_US |
dc.identifier.endpage | 628 | en_US |
dc.relation.journal | Journal of Hospitality Marketing & Management | en_US |
dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |