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dc.contributor.authorDenizci, Basak
dc.contributor.authorTasci, Asli D. A.
dc.date.accessioned2020-11-20T16:34:29Z
dc.date.available2020-11-20T16:34:29Z
dc.date.issued2010
dc.identifier.issn1936-8623
dc.identifier.issn1936-8631
dc.identifier.urihttps://doi.org/10.1080/19368623.2010.493073
dc.identifier.urihttps://hdl.handle.net/20.500.12809/4657
dc.descriptionDenizci Guillet, Basak/0000-0001-5883-1729en_US
dc.descriptionWOS: 000213049600004en_US
dc.description.abstractSince most of the product quality in tourism is determined by intangible factors of service, the quality, skills, experience, and capabilities of service personnel become utmost important in the success of tourism business. The purpose of this article is twofold: (a) to provide an argument on the significance of the relationship between human capital and brand equity of a tourism product; and (b) to develop a conceptual model to guide empirical investigation of the relative magnitude of the causal relationships between the involved constructs. A model is developed along with appropriate operationalization suggestions for pertinent constructs.en_US
dc.item-language.isoengen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.item-rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectTourism Producten_US
dc.subjectHuman Capitalen_US
dc.subjectTourism Educationen_US
dc.subjectCustomer Loyaltyen_US
dc.subjectService Qualityen_US
dc.subjectBrand Equityen_US
dc.titleModeling the Commonly-Assumed Relationship Between Human Capital and Brand Equity in Tourismen_US
dc.item-typearticleen_US
dc.contributor.departmenten_US
dc.contributor.departmentTemp[Denizci, Basak] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, G-H,8th Floor, Kowloon, Hong Kong, Peoples R China -- [Tasci, Asli D. A.] Mugla Univ, Sch Hospitality & Tourism Management, Mugla, Turkeyen_US
dc.identifier.doi10.1080/19368623.2010.493073
dc.identifier.volume19en_US
dc.identifier.issue6en_US
dc.identifier.startpage610en_US
dc.identifier.endpage628en_US
dc.relation.journalJournal of Hospitality Marketing & Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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