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Web-based National Tourism Promotion in the Mediterranean Area

dc.contributor.authorKozak, Metin
dc.contributor.authorBigne, Enrique
dc.contributor.authorAndreu, Luisa
dc.date.accessioned2020-11-20T16:45:13Z
dc.date.available2020-11-20T16:45:13Z
dc.date.issued2005
dc.identifier.issn1660-5373
dc.identifier.issn1759-8451
dc.identifier.urihttps://doi.org/10.1108/eb058447
dc.identifier.urihttps://hdl.handle.net/20.500.12809/5325
dc.descriptionKozak, Metin/0000-0002-9866-7529; Andreu, Luisa/0000-0001-8852-6506; bigne, Enrique/0000-0002-6529-7605en_US
dc.descriptionWOS: 000216683500001en_US
dc.description.abstractThe purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven "best practices" (WTO 1999) and e-business for tourism strategies (WTO 200 1) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.en_US
dc.item-language.isoengen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.item-rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectInformation technologen_US
dc.subjectdestination marketing direct marketing Weben_US
dc.subjectbased promotionen_US
dc.subjectbest practicesen_US
dc.subjectMediterranean areaen_US
dc.titleWeb-based National Tourism Promotion in the Mediterranean Areaen_US
dc.item-typearticleen_US
dc.contributor.departmentMÜen_US
dc.contributor.departmentTemp[Kozak, Metin] Mugla Univ, Sch Tourism & Hotel Management, TR-48170 Mugla, Turkey; [Bigne, Enrique; Andreu, Luisa] Univ Valencia, Fac Econ, Dept Mkt, E-46022 Valencia, Spainen_US
dc.identifier.doi10.1108/eb058447
dc.identifier.volume60en_US
dc.identifier.issue1en_US
dc.identifier.startpage6en_US
dc.identifier.endpage11en_US
dc.relation.journalTourism Reviewen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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