TÜKETICILERIN ARI ÜRÜNLERINE ILISKIN BILGI VE GÜVEN DÜZEYLERI ILE SATIN ALMA DAVRANIŞLARININ ARAŞTIRILMASI

Abstract

Beekeeping is an agricultural and animal activity that provides the output of bee products through the use of herbal resources together with Bee and labor. Turkey has a very high potential for beekeeping activities. In particular, our country, where four seasons are experienced, provides opportunities for diversity in bee breeds. Today there are about 91 million registered bee hives in the world and about 8 million of them are in Turkey. The research was carried out to measure the level of information about the consumers ' bee products and to investigate the levels of confidence and purchasing behavior. Within this scope, 308 online surveys were conducted. Data obtained were analyzed by SPSS package program. According to the results, when buying bee products, the most affected source is the newspaper/magazine ads. The most common bee product, honeycomb honey, is the least known bee product bee venom. The bee product that consumers buy and consume the most is the honey filter. The most preferred packaging for all bee products has been glass jars. When looking at consumers ' brand preferences, branded products are preferred for all bee products. Consumers buy bee products most from the market and manufacturer. The most reliable source of bee products is honeycomb honey, which is the most trusted bee product of the manufacturer itself. It has been observed that there is a difference between the level of knowledge of consumers about bee products and the level of confidence of consumers in purchasing bee products and gender, age and education. Copyright © 2019 Business Lawyer. All rights reserved.