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dc.contributor.authorTasci, A.D.A.
dc.contributor.authorHolecek, D.F.
dc.date.accessioned2020-11-20T16:47:12Z
dc.date.available2020-11-20T16:47:12Z
dc.date.issued2007
dc.identifier.issn1356-7667
dc.identifier.urihttps://doi.org/10.1177/1356766707081012
dc.identifier.urihttps://hdl.handle.net/20.500.12809/5835
dc.description.abstractSince destination image is accepted as an important element of destination management, destination management organizations (DMOs) commonly engage in destination image studies. The majority of published image studies have focused on measuring the image of a particular destination at a point in time. Destination image is prone to change but this aspect received little attention due to lack of studies measuring image change over time. Therefore, the purpose of this study is to assess the change in the image of a destination over a period of time using the same instrument on the same sampling destinations. A large scale and longitudinal market survey data gathered by the Michigan Regional Travel Market Survey were analyzed for the purposes of this study. The findings indicated that Michigan had an image change between 1996 and 2002 since the image of the most image dimensions recorded significant improvement in these markets. Potential reasons, managerial implications as well as limitations and future research suggestions are provided. © SAGE Publications.en_US
dc.item-language.isoengen_US
dc.publisherSAGE Publications Ltden_US
dc.item-rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectdestination imageen_US
dc.subjectdestination managementen_US
dc.subjectimage changeen_US
dc.titleAssessment of image change over time: The case of Michiganen_US
dc.item-typearticleen_US
dc.contributor.departmenten_US
dc.contributor.departmentTempTasci, A.D.A., Mugla University, Turkey; Holecek, D.F., Michigan State University, United Statesen_US
dc.identifier.doi10.1177/1356766707081012
dc.identifier.volume13en_US
dc.identifier.issue4en_US
dc.identifier.startpage359en_US
dc.identifier.endpage369en_US
dc.relation.journalJournal of Vacation Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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