Yazar "Çavuşgil, S. Tamer" için listeleme
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Destination Image: The Case of Turkey
Taşçı, Aslı D. A.; Meydan, Selma; Çavuşgil, S. Tamer (Cognizant Communication Corp, 2006)Despite ample tourism assets and several decades of tourism development, Turkey still does not have a competitive edge in international tourism. A relatively negative image and/or lack of image are cited as one factor among ... -
Measurement of destination brand bias using a quasi-experimental design
Taşçı, Asli D. A.; Gartner, William C.; Çavuşgil, S. Tamer (Elsevier Sci Ltd, 2007)Image of a country as tourism destination brand can involve a biased or distorted view that is different from its objective reality. Although several destination image studies make references to negative destination images ...
