Yazar "Andreu, L" için listeleme
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Cross-cultural behaviour research in tourism: A case study on destination image
Kozak, Metin; Bigne, E; Gonzalez, A; Andreu, L (Cabi Publishing-C A B Int, 2004)Focused on cross-cultural research in tourism, this study aims to emphasize the significance of exploring cross-cultural differences in consumer behaviour and, in particular, destination image. In order to achieve this ...