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A Survey on The Effects of R&D, Advertising Spendings on Businesses Revenue and The Competitive Parity Method
Aytekin, Fırat; Sayilan, Sli Burak (Catalactica Association, 2023)One of the main problems faced by business managers from the past to the present is how to use their resources in the most profitable way. It is the planning of what, where, how much, when, how, for whom it will be produced ...