Yazar "Bigné, E." için listeleme
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Cross-cultural behavior research in tourism: A case study on destination image
Kozak, M.; Bigné, E.; González, A.; Andreu, L. (Cognizant Communication Corporation, 2003)This study aims to emphasize the significance of exploring cross-cultural differences in consumer behavior and, in particular, destination image. First a theoretical framework was developed to introduce a research agenda ... -
Limitations of cross-cultural customer satisfaction research and recommending alternative methods [Book Chapter]
Kozak, M.; Bigné, E.; Andreu, L. (Taylor and Francis, 2013)Cross-cultural research in tourism is receiving increasing attention from academics. Little, however, has been done with regard to the assessment of cultural differences in tourist satisfaction. Research in tourism marketing ...
