Yazar "González, A." için listeleme
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Cross-cultural behavior research in tourism: A case study on destination image
Kozak, M.; Bigné, E.; González, A.; Andreu, L. (Cognizant Communication Corporation, 2003)This study aims to emphasize the significance of exploring cross-cultural differences in consumer behavior and, in particular, destination image. First a theoretical framework was developed to introduce a research agenda ...