Browsing by Author "Rodrigues, Ana Isabel"
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Exploring the Life-Cycle Model Applied to 'Umbrella Constructs': Destination Image as an Example
Rodrigues, Ana Isabel; Correia, Antonia; Kozak, Metin (Routledge Journals, Taylor & Francis Ltd, 2012)There is no doubt that destination image (DI) is an important sub-field of tourism destination marketing. Several meta-analysis studies have appeared since the emergence of this construct in the 1970s, resulting in almost ...