Browsing by Author "Tataroglu, Nihal"
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An Evaluation On The Process of Being A Brand City Of Mugla
Tataroglu, Nihal; Karatas, Asli; Erboy, Nedret (Elsevier Science Bv, 2015)The importance of urban marketing has been increasing today, when a rivalry between products and enterprises has arisen based on cities in terms of development of countries by the help of globalization and brand strategies ...