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Progress in tourism marketing
(Elsevier, 2006)
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ...
Introduction -1
(Elsevier, 2006)
[No abstract available]
Limitations of cross-cultural customer satisfaction research and recommending alternative methods
(2004)
Cross-cultural research in tourism is receiving increasing attention from academics. Little, however, has been done with regard to the assessment of cultural differences in tourist satisfaction. Research in tourism marketing ...
Market segmentation by motivations to travel: British tourists visiting Turkey
(2005)
Knowledge about tourist motivations would enable tourism destination planners to better satisfy consumer needs. Recent studies evidence the heterogeneous nature of tourist motivations, and highlight the importance of ...
Introduction -2
(Elsevier, 2006)
[No abstract available]
Preface [3]
(Elsevier, 2006)
[No abstract available]
Introduction -3
(Elsevier, 2006)
[No abstract available]
Preface
(Routledge Taylor & Francis Group, 2009)
[No abstract available]
Introduction
(Elsevier, 2006)
[No abstract available]
Cross-cultural behavior research in tourism: A case study on destination image
(Cognizant Communication Corporation, 2003)
This study aims to emphasize the significance of exploring cross-cultural differences in consumer behavior and, in particular, destination image. First a theoretical framework was developed to introduce a research agenda ...
