The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ...

[No abstract available]

This study is an assessment of the findings of a single instrument distributed among four different groups of tourists visiting Mallorca (Spain) and Mugla (Turkey) in the summer of 1998. Its objective was to investigate ...

Recent articles have demonstrated the value of approaching the analysis of repeat travel using Markov models. The tourism literature identifies behavior that can be introduced into Markov models by expanding the state ...

This study aims to identify employees' perceptions of the extent to which TQM programs are implemented into their hospital organisations; and to explore whether or not they perceive any problems with a successful implementation ...

Cross-cultural research in tourism is receiving increasing attention from academics. Little, however, has been done with regard to the assessment of cultural differences in tourist satisfaction. Research in tourism marketing ...

Knowledge about tourist motivations would enable tourism destination planners to better satisfy consumer needs. Recent studies evidence the heterogeneous nature of tourist motivations, and highlight the importance of ...

A number of research studies have investigated tourist satisfaction with mass tourism destinations, particularly during the peak (summer) season. However, there has been limited investigation of tourist satisfaction with ...

As a performance management and improvement method beyond comparison research, benchmarking was originally carried out within manufacturing businesses to identify gaps and suggest the relevant techniques to close them. ...

[No abstract available]