https://hdl.handle.net/20.500.12809/37 2026-07-02T11:30:30Z 2026-07-02T11:30:30Z Değişgel, Sedat https://hdl.handle.net/20.500.12809/11211 2026-06-23T08:35:10Z 2026-01-01T00:00:00Z

Experiential Marketing in Gastronomy Tourism: Innovative Strategies and Emerging Practices Değişgel, Sedat This study examines the role of experiential marketing in shaping gastronomy tourism experiences and enhancing destination competitiveness through a systematic literature review of peer-reviewed studies published between 2015 and 2025. Following PRISMA guidelines, the review analyses 52 articles and identifies innovative, multisensory, and participatory practices that foster emotional engagement with local food cultures and support regional development. The review synthesizes research on sensory and emotional engagement, authenticity and cultural identity, and innovation through co-creation and sustainability. The thematic synthesis identifies three main themes - sensory and emotional engagement, authenticity and cultural identity, and innovation through co-creation and sustainability - shaping contemporary gastronomy tourism experiences. The findings show that experiential marketing can enhance tourist satisfaction, strengthen stakeholder collaboration, and support sustainable and competitive destination branding in hospitality and tourism.

2026-01-01T00:00:00Z Özgürel, Gizem Avcıkurt, Cevdet https://hdl.handle.net/20.500.12809/10663 2023-04-18T12:04:04Z 2023-01-01T00:00:00Z

The attitudes of local residents toward tourists in the Destination of Marmaris, Turkey Özgürel, Gizem; Avcıkurt, Cevdet Being one of the known tourism destinations in the world, Marmaris, a coastal city, is preferred by many local and foreign tourists. In 2019, about 1,350,000 foreign tourists and 419,000 local tourists stayed overnight in Marmaris, while local residents, consisting of about 95,000 people, hosted tourists. This study aims to determine the settled attitudes of local residents in Marmaris, which is located in the southwestern region of Turkey and which has transformed from a small fishing town into a preferred tourism destination, toward tourists. In the chapter, the studies of Var, Kendel, and Tarakcioglu (1985) examining Marmaris constituted the starting point. The researchers tried to identify how the local community of this small town that was declared as a tourism development area by the Turkish government in the 1960s perceives the social impacts of tourism. In their study, they stated that the Marmaris community was not studied from this perspective before and they chose the Marmaris community as the target population of the study as they thought this community symbolized a series of cultural values. The authors conducted a survey for the Marmaris community in the peak season of 1980-1981 and analyzed valid data of 98 participants. Among the results of their study, the following points become prominent: local residents perceive the positive and negative effects of tourism; they find meeting with tourists valuable as an educational experience; and they least prefer to see in Marmaris the tourists who are Turkish locals, who come from the Middle East, and who are Turkish workers living abroad. In this context, it was aimed to determine whether there was any change in the local residents' attitude toward tourism and tourist in Marmaris since the 1980s, and to determine its direction and level, if any. Besides, the issues such as the dissolution of the USSR in 1989, Russian tourists visiting Marmaris with an increasing number of each year, and residents' attitudes toward Russian tourists will be examined for the first time in the scope of the study. In the relevant literature section of the study; the titles such as the effects of tourism, attitudes towards tourism, stereotypes of Turkish people for different nations, and Marmaris destination were mentioned. In the study, a quantitative research method was adopted, and a questionnaire consisting of 3 parts was applied to collect data from the field, and the data were collected from the population formed by the residents of Marmaris through an online survey. The first part of the questionnaire included questions aiming to determine demographic characteristics, while the second part covered local residents' attitudes towards tourism and its effects, and the third and the final part included questions aimed at determining the stereotypes of local residents for tourists of different nationalities. The data obtained were analyzed in the SPSS 22.0 program, the findings were interpreted, the results and suggestions were made, and the study was concluded. The assumptions and limitations of the research were: the reliability and validity of the data collected in the research were limited by the features of the data collection methods; it was assumed that the participants answered the research questions correctly; the questionnaires planned to be made face-to-face were carried out online due to the Covid-19 and the measures taken by the Turkish government and by social responsibility; finally, insufficient time. The literature of the study has been listed according to the effects of tourism in destinations, perceptionsand attitudes towards tourism, Turkish stereotypes of different nations and the people in Marmaris.

2023-01-01T00:00:00Z Tatar, Selma Öğütle, Vefa Saygın https://hdl.handle.net/20.500.12809/10521 2023-02-08T12:25:49Z 2022-01-01T00:00:00Z

MARMARİS'TEKİ OTEL YÖNETİCİLERİNİN KÜLTÜREL YATKINLIKLARININ BOURDIEUCÜ BİR ANALİZİ Tatar, Selma; Öğütle, Vefa Saygın Araştırma ile Marmaris’teki otel yöneticilerinin kültürel yatkınlıkları, kültürel tercihleri ve beğenileri, tüketim alışkanlıkları, gündelik pratikleri, Marmaris ve turizm ile etkileşimleri anlamak istenmiştir. Araştırmada nitel araştırma yöntemleri kullanılmış ve yarı-yapılandırılmış görüşme soru formlarıyla derinlemesine görüşmeler gerçekleştirilmiştir. Marmaris’te farklı türdeki otellerde yöneticilik yapan 24 kişi ile görüşülmüştür. Görüşmelerin yapıldığı otel işletmelerinin etnografik tasviri ve görüşülen otel yöneticilerinin sosyal tiplemesi yapılmıştır. Marmaris’teki otel yöneticilerinin seküler bir yapı gösterdiği, sınıf pratik ve beğenileri bağlamında Marmaris’teki kadın butik otel yöneticilerinin diğer yöneticilerden ayrıştığı bulgulanmıştır.; This study aims to trace the interactions among hotel managers in Marmaris regarding their cultural dispositions, cultural preferences and tastes, consumption habits, daily practices, and experiences with Marmaris and tourism. Qualitative research methods were used in the analysis, and interviews were conducted via semi-structured questions with 24 managers in different kinds of hotels in Marmaris. An ethnographic representation of the evaluated hotel establishments was produced and social typing of the hotel managers was performed. It was found that hotel managers in Marmaris have a secular structure and that female boutique hotel managers in Marmaris differ from other managers in the context of class practices and tastes.

2022-01-01T00:00:00Z Cesur, Esra Özer, Çağla Çeken, Hüseyin https://hdl.handle.net/20.500.12809/9751 2022-01-10T12:23:49Z 2021-01-01T00:00:00Z

ALTERNATİF TURİZM KAPSAMINDA AROMATİK TURİZM VE GELİŞİMİ Cesur, Esra; Özer, Çağla; Çeken, Hüseyin Bu çalışmada, aromatik bitkilerden yararlanılarak otantik yaşamlara ve doğal ürünlere karşı olan ilginin artış göstermesiyle yeni belirginleşmeye başlayan ve literatürde herhangi bir kavramsal açıklaması bulunmayan aromatik turizm irdelenmiştir. Çalışmada, aromatik bitkiler ve bu bitkilerin turizm faaliyetlerinde kullanımından yola çıkılarak aromatik turizmin kapsamı belirlenmeye ve kavramsal çerçevesi oluşturulmaya çalışılmıştır. Yapılan kavramsal incelemeler sonucunda aromatik turizmin bir alternatif turizm türü olabileceği ve bu kapsamda değerlendirilebileceği belirlenmiştir. Aromatik turizmde, yörelerin doğal yapılarının mümkün olduğunca en yüksek hassasiyetle korunması, alternatif turizmin temel amacı olan mevcut kaynakların korunarak sürdürülebilir bir şekilde kullanılmasına hizmet etmektedir. Ayrıca, alternatif turizmde turistik ürünlerin çeşitlendirilme yoluna gidilerek mevsimsellik özelliği ortadan kaldırma ve turizm talebini daha dengeli hale getirme amacı bulunmaktadır. Söz konusu amacı gerçekleştirmede aromatik turizm, hem turistik ürün çeşitlendirmesine destek olmakta hem de mevcut turizm yörelerinin gelişmesini sağlamaktadı; In this study, aromatic tourism, which has started to become apparent with the increase of interest in authentic lives and natural products by using aromatic plants and has no conceptual explanation in the literature, is examined. In this study, it is tried to determine the scope of aromatic tourism and to create a conceptual framework based on aromatic plants and their use in tourism activities. As a result of the conceptual studies, it has been determined that aromatic tourism can be an alternative tourism type and can be evaluated within this scope. In aromatic tourism, the protection of the natural structures of the regions with the highest sensitivity as possible serves to the sustainable use of existing resources, which is the fundamental purpose of alternative tourism. In addition, it aims to diversify touristic products in alternative tourism, eliminating seasonality and making tourism demand more balanced. Again, in achieving this goal, aromatic tourism supports both touristic product diversification and enables the development of existing tourism regions.

2021-01-01T00:00:00Z