Tourists' changing expectations and behaviours push destination managers to launch new and different products in the tourism market. This chapter investigates the value and applicability for a specific festival organisation ...

Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide ...

This chapter examines Turkish hoteliers' gaze at Russian tourists visiting the south coast of Turkey. The gaze of the owners, managers and employees of all-inclusive resorts and hotels in the holiday districts of Antalya ...

Introduction: Just as the tourism event begins with the human element, it again ends with the human element. Therefore, the existence, behaviours and attitudes of the human factor is an issue that should be prioritised ...