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Measuring comparative performance of vacation destinations: Using tourists' self-reported judgements as an alternative approach

Kozak, Metin (Cabi Publishing-C A B Int, 2004)

This study was designed to test, the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca); and (ii) to investigate their competitive ...

Cross-cultural behaviour research in tourism: A case study on destination image

Kozak, Metin; Bigne, E; Gonzalez, A; Andreu, L (Cabi Publishing-C A B Int, 2004)

Focused on cross-cultural research in tourism, this study aims to emphasize the significance of exploring cross-cultural differences in consumer behaviour and, in particular, destination image. In order to achieve this ...