Yazar "Kozak, M." için listeleme
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Measuring tourist satisfaction with multiple destination attributes [2]
Kozak, M. (Cognizant Communication Corporation, 2003)This study is an assessment of the findings of a single instrument distributed among four different groups of tourists visiting Mallorca (Spain) and Mugla (Turkey) in the summer of 1998. Its objective was to investigate ... -
A multidisciplinary approach on destination image construct
Rodrigues, A.I.; Correia, A.; Kozak, M. (University of the Aegean, 2011)Destination image has a significant theoretical and practical contribution in tourism. Since the last four decades conceptual and empirical studies concerning this topic have been conducted. However, there is still a lack ... -
An overview of benchmarking literature
The aim of this paper is to review the concept of benchmarking with emphasis on its strengths and weaknesses and the methods by which it can be applied to tourist facilities and destinations. To achieve its aim, the paper ... -
An overview of tourism development in Mallorca
Kozak, M. (2002)Mallorca is the largest part of the Balearic Islands and is one of the earliest tourist destinations in the Mediterranean basin. Due to its importance in the Mediterranean basin, the main objectives of this paper are to: ... -
The practice of destination-based total quality management
Kozak, M. (Anatolia, 2004)As a result of increases in the demand for package holidays for the last two decades, it has been argued that destinations have, in a sense, become more important than individual attractions and facilities. Emphasizing the ... -
Preface
Kozak, M.; Gnoth, J.; Andreu, L. (Routledge Taylor & Francis Group, 2009)[No abstract available] -
Progress in tourism marketing
Kozak, M.; Andreu, L. (Elsevier, 2006)The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ... -
The role of quality and eco-labelling systems in destination benchmarking
There have been limited applications of benchmarking in tourism, particularly for tourist destinations. This paper proposes that benchmarking may be used in managing the performance of tourist destinations. It suggests ... -
The second international scientific conference: Sustainable tourism development and the environment
Kozak, M. (Anatolia, 2004)[No abstract available] -
A systematic approach to non-repeat and repeat travel:With measurement and destination loyalty concept implications
Kozak, M.; Huan, T.-C. (2002)When one accepts findings on first-time and repeat travel from the literature and examines the concept of loyalty, then one can build a schema, a system of relations, for analysis of tourism behavior and loyalty. Given the ... -
Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination
Kozak, M.; Rimmington, M. (SAGE Publications Ltd, 2000)A number of research studies have investigated tourist satisfaction with mass tourism destinations, particularly during the peak (summer) season. However, there has been limited investigation of tourist satisfaction with ... -
TQM implementation at public hospitals: A study in Turkey
Kozak, M.; Asunakutlu, T.; Safran, B. (Inderscience Publishers, 2007)This study aims to identify employees' perceptions of the extent to which TQM programs are implemented into their hospital organisations; and to explore whether or not they perceive any problems with a successful implementation ...