Yazar "Andreu, L." için listeleme
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Advances in tourism destination marketing: Managing networks
Kozak, M.; Gnoth, J.; Andreu, L. (Routledge Taylor & Francis Group, 2009)This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, ... -
Cross-cultural behavior research in tourism: A case study on destination image
Kozak, M.; Bigné, E.; González, A.; Andreu, L. (Cognizant Communication Corporation, 2003)This study aims to emphasize the significance of exploring cross-cultural differences in consumer behavior and, in particular, destination image. First a theoretical framework was developed to introduce a research agenda ... -
Limitations of cross-cultural customer satisfaction research and recommending alternative methods
Kozak, M.; Bignã, E.; Andreu, L. (2004)Cross-cultural research in tourism is receiving increasing attention from academics. Little, however, has been done with regard to the assessment of cultural differences in tourist satisfaction. Research in tourism marketing ... -
Limitations of cross-cultural customer satisfaction research and recommending alternative methods [Book Chapter]
Kozak, M.; Bigné, E.; Andreu, L. (Taylor and Francis, 2013)Cross-cultural research in tourism is receiving increasing attention from academics. Little, however, has been done with regard to the assessment of cultural differences in tourist satisfaction. Research in tourism marketing ... -
Market segmentation by motivations to travel: British tourists visiting Turkey
Andreu, L.; Kozak, M.; Avci, N.; Cifter, N. (2005)Knowledge about tourist motivations would enable tourism destination planners to better satisfy consumer needs. Recent studies evidence the heterogeneous nature of tourist motivations, and highlight the importance of ... -
Preface
Kozak, M.; Gnoth, J.; Andreu, L. (Routledge Taylor & Francis Group, 2009)[No abstract available] -
Progress in tourism marketing
Kozak, M.; Andreu, L. (Elsevier, 2006)The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ...
