Yazar "Gartner, W.C." için listeleme
-
Conceptualization and Operationalization of Destination Image
Tasci, A.D.A.; Gartner, W.C.; Tamer Cavusgil, S. (SAGE Publications Inc., 2007)The destination image has received much attention for about three decades. Studies of various aspects of destination images increased in volume during the 1990s. Echtner and Ritchie's (1991) review of destination image ... -
Destination image and its functional relationships
Tasci, A.D.A.; Gartner, W.C. (SAGE Publications Ltd, 2007)Destination image is commonly accepted as an important aspect in successful tourism development and destination marketing due to its impact on both supply- and demand-side aspects of marketing. Despite the ample amount of ... -
Segmented (differential or discriminatory) pricing and its consequences
Tasci, A.D.A.; Gurbuz, A.K.; Gartner, W.C. (Elsevier, 2006)[No abstract available]
