Yazar "Karabulut, A.N." için listeleme
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Marketing mix adaptation of large-scale hotels in turbulent times: A case from Mugla city
Bayrakdaroglu, F.; Karabulut, A.N. (IGI Global, 2017)Tourism is one of the leading sectors in Turkish economy, by taking the chance on various kinds in different regions of the country. However, based on its fragile structure and nature, the industry is quite sensitive to ... -
Understanding consumer behavior through mental accounting: Evidence from Turkish Consumers
Ucma, T.; Karabulut, A.N.; Uzun, A.C. (IGI Global, 2013)By setting out from similar studies, this study falls within international literature. The intention is to measure, in connection with Turkey's consumer market, in order to understand the behaviors of the Turkish consumers ...