Yazar "Kaya, Funda" için listeleme
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Brand attitudes of entrepreneurs as a stakeholder towards a city
Kaya, Funda; Marangoz, Mehmet (Elsevier Science Bv, 2014)City branding has been emerging in branding literature. In this perspective, cities can be branded as well as a product or a service. Moreover, stakeholders play critical role in branding process of a city. In a city, there ... -
A Management Strategy within Sustainable City Context: Cittaslow
Baldemir, Ercan; Kaya, Funda; Sahin, Tezcan Kasmer (Elsevier Science Bv, 2013)In time of homogeneity, destinations try to differentiate themselves than competitors. One of the strategies works for differentiation is taking part in Cittaslow (slow city) network, a movement which highlights local ...
