Yazar "Kozak, M." için listeleme
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Advances in tourism destination marketing: Managing networks
Kozak, M.; Gnoth, J.; Andreu, L. (Routledge Taylor & Francis Group, 2009)This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, ... -
Advancing destination competitiveness research: Comparison between tourists and service providers
This paper presents findings of a completed research project on the competitive position of Turkey vis-á-vis five countries in the Mediterranean basin: Spain, Italy, Greece, France and Cyprus. These partner countries are ... -
Cross-cultural behavior research in tourism: A case study on destination image
Kozak, M.; Bigné, E.; González, A.; Andreu, L. (Cognizant Communication Corporation, 2003)This study aims to emphasize the significance of exploring cross-cultural differences in consumer behavior and, in particular, destination image. First a theoretical framework was developed to introduce a research agenda ... -
Destination brands vs destination images: Do we know what we mean?
Tasci, A.D.A.; Kozak, M. (SAGE Publications Ltd, 2006)A review of the literature on branding in general, and on destination branding more specifically, raises several questions about the branding of tourist destinations. What is clear is that confusion exists in the concept ... -
Estimating a Markov model that incorporates first visit decisions and varying repeat frequency
Beaman, J.; Huan, T.-C.; Kozak, M. (Cognizant Communication Corporation, 2001)Recent articles have demonstrated the value of approaching the analysis of repeat travel using Markov models. The tourism literature identifies behavior that can be introduced into Markov models by expanding the state ... -
Event and network management: Application of EFQM for tourist destinations
Ozdemir, G.; Kozak, M. (Inderscience Publishers, 2009)Given the importance of event organisations within a specific tourism destination, the main objective of this paper is to introduce the 2005 Universiade Summer Games held in Izmir, Turkey, as a case study, which will be ... -
Handbook of tourist behavior: Theory & practice
Kozak, M.; Decrop, A. (Taylor and Francis, 2009)In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming ... -
A historical development of "IT" in tourism marketing
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Introducing Destination Benchmarking: A Conceptual Approach
Kozak, M. (SAGE Publications Inc., 2004)As a performance management and improvement method beyond comparison research, benchmarking was originally carried out within manufacturing businesses to identify gaps and suggest the relevant techniques to close them. ... -
Issues in modeling repeat leisure consumption: Markov modeling examples [Problèmes associés à la modélisation de la consommation régulière de loisirs : Exemples de la modélisation par chaînes de Markov] [Problemas asociados a la modelización del consumo regular de actividades de ocio: Ejemplos de la modelización por las cadenas de Márkov]
Huan, T.-C.; Beaman, J.; Kozak, M. (2003)Models should be used to facilitate understanding structure in data. This article is about using models that are adequate approximations to reality if models are used. A theory and research context for Markov modeling is ... -
Limitations of cross-cultural customer satisfaction research and recommending alternative methods
Kozak, M.; Bignã, E.; Andreu, L. (2004)Cross-cultural research in tourism is receiving increasing attention from academics. Little, however, has been done with regard to the assessment of cultural differences in tourist satisfaction. Research in tourism marketing ... -
Limitations of cross-cultural customer satisfaction research and recommending alternative methods [Book Chapter]
Kozak, M.; Bigné, E.; Andreu, L. (Taylor and Francis, 2013)Cross-cultural research in tourism is receiving increasing attention from academics. Little, however, has been done with regard to the assessment of cultural differences in tourist satisfaction. Research in tourism marketing ... -
Managing and marketing tourist destinations: Strategies to gain a competitive edge
Kozak, M.; Baloglu, S. (Taylor and Francis, 2011)Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management ... -
Market segmentation by motivations to travel: British tourists visiting Turkey
Andreu, L.; Kozak, M.; Avci, N.; Cifter, N. (2005)Knowledge about tourist motivations would enable tourism destination planners to better satisfy consumer needs. Recent studies evidence the heterogeneous nature of tourist motivations, and highlight the importance of ... -
Measuring comparative destination performance: A study in Spain and Turkey
Kozak, M. (2002)Competitiveness between tourist destinations has increased due to the development of international tourism activity over the last two decades. This brings the importance of the assessment of destination performance vis?à?vis ... -
Measuring tourist satisfaction with multiple destination attributes
Kozak, M. (Cognizant Communication Corporation, 2009)This study is an assessment of the findings of a single instrument distributed among four different groups of tourists visiting Mallorca (Spain) and Mugla (Turkey) in the summer of 1998. Its objective was to investigate ...
