Yayıncı "IGI Global" için listeleme
Toplam kayıt 9, listelenen: 1-9
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Consumers, businesses, and governments during an economic crisis: A marketing perspective
(IGI Global, 2017)The purpose of this chapter is to highlight how consumers are affected from a crisis and reveal a marketing perspective for businesses to struggle with economic crisis. From this point of view, marketing strategies and ... -
Green consumption: A study to understand consumers' organic food consumption
(IGI Global, 2017)The main purpose of this chapter is to reveal the profile of organic food consumers and the factors that affect consumers' motivation for organic food consumption as being one of the most important aspects of green marketing ... -
Information technology and economic development in developing countries
(IGI Global, 2007)Within the last decades, there was a very high level of increase in information technology production. This production successfully speeds up technological changes in only developed countries. Such a situation results in ... -
Marketing mix adaptation of large-scale hotels in turbulent times: A case from Mugla city
(IGI Global, 2017)Tourism is one of the leading sectors in Turkish economy, by taking the chance on various kinds in different regions of the country. However, based on its fragile structure and nature, the industry is quite sensitive to ... -
A Model Proposal for Local Governments to Increase Citizen Involvement in the Age of Information Society and E-Government: Crowdsourcing
(IGI Global, 2021)Crowdsourcing is a form of citizen participation in which an institution has a question submits to citizens via the internet in order to get citizens to think about innovative solutions to the problem. Several municipalities ... -
The potential correlation between organizational structure and financial sustainability in turkish local government: The case of mugla municipalities
(IGI Global, 2018)Throughout the membership process of the EU, Turkey has undergone various transformations in public administration structure. For this reason, the financial and public transformation experienced by Turkey in the Europeanization ... -
The relationship between the geographical information systems and rural development: Turkey example
(IGI Global, 2018)Geographical data systems (GIS), which enable the creation of entities that are the subject of tourism, tourism planning, the identification of impact areas of tourism values, and the sustainable utilization of tourism ... -
Understanding consumer behavior through mental accounting: Evidence from Turkish Consumers
(IGI Global, 2013)By setting out from similar studies, this study falls within international literature. The intention is to measure, in connection with Turkey's consumer market, in order to understand the behaviors of the Turkish consumers ... -
The university partnerships for critical reflection by teacher trainers
(IGI Global, 2015)This chapter explores educational training-based partnerships between universities in relation to inservice teacher education practices to enhance the quality of the professional development activities currently in practice. ...