Kurum Yazarı "Okumuş, Fevzi" Turizm İşletmeciliği Bölümü Koleksiyonu İçin Listeleme
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Implementation of yield management practices in service organisations: Empirical findings from a major hotel group
Okumuş, Fevzi (Routledge Journals, Taylor & Francis Ltd, 2004)This article presents findings on the development and implementation of a centralised yield management project by an international hotel group in its over 160 hotel units. Data were collected over two years from the ...